Landing Website Development: A Brief Overview

Today, any business, even offline ones working with a limited local market, must be present online. This is not only a reputation factor but also an opportunity to grow and scale more actively, not to mention the basic increase in audience and client base.

• For companies operating online, startups, and e-commerce owners on marketplaces, having a website is essential. However, its creation can be quite an expensive endeavor.

One solution to this dilemma is a landing page, i.e., a single-page (though not always) website, meaning landing page development.

Today, you will learn from BuildApps experts about how professional web development is carried out and what influences the cost of this type of project.

A landing page is a single-page website consisting of many blocks and/or has certain functionality. However, in practice, landing pages mainly serve as a business's calling card, where the following are presented:

• information about the company, its activities, the team, etc.;
• services and expertise of the brand;
• adding a Contact Us form for connecting the client with the business.

Custom landing page design for websites provides better solutions, simpler compared to standard corporate websites. At the same time, they are critically important for brand positioning online, so maximum effort should be put into their implementation.

If you already have a design or at least a concept and a schematic of the future solution, you can save on development, speed up the process, and even get a preliminary estimate. Website development services include several key steps:

• a branding concept is used or created for the visual part of the website;
• the company logo is developed or added;
• a color palette is selected for the design;
• sketches of the future design are created, followed by the final design after approval.

Prototyping is particularly important, as it will help correctly position the blocks on the landing page and create a better UX to retain the audience's attention and encourage them to take action.

If you want your landing to be correctly displayed and function in both web and mobile formats, adaptation of the resource will be necessary. Affordable web development with BuildApps always guarantees you the presence of a mobile version, because we know that the largest percentage of traffic comes from smartphones.

The development process is typical for all websites. Separate screens, blocks, other elements, and API integrations, such as social media buttons, are created.

Landing website development with a focus on the SEO component provides special tags and parameters for the pages to ensure better indexing by search aggregators. Imagine that a link to your website is shared on social media, and the recipient sees a nice image, a commercial name, etc. This is one of the goals of technical SEO for landing pages.

Speaking of the technical aspect, most landing pages are static, meaning they cannot be edited without developers. However, at BuildApps, we offer CMS Strapi options that allow you to manage the content on the page independently.

In addition, landing website development allows you to add a Contact Us form to the resource, which provides the opportunity to collect users' contact data and use it for marketing.

After the main part of the development is completed, additional settings for the landing page are usually carried out, including:

• setting up the domain name;
• configuring caching parameters;
• integrating Cloudflare;
• choosing and setting up hosting, which can be either local or cloud-based.

By the way, BuildApps is an official Google partner, so we can offer you the best hosting conditions on Google Cloud, along with all the related advantages, such as managed performance scalability, site data backup, and more. Startup website development with cloud hosting allows for more efficient work with the resource, analytics, and more.

We also connect tools to check the site's availability, automatically identify errors, failures, and analytics. With the latter, we can analyze the success of your resource's organic promotion.

Using this information will help you build the right marketing strategy and bring your landing page to the top of Google search results. Therefore, custom website solutions are one of the main opportunities for promoting a business online.

Most landing pages do indeed consist of just one screen with a large number of blocks on it. However, this is not always the case.

Modern trends demand more interesting solutions from businesses, both in terms of design and functionality. And the BuildApps team is ready to create a landing page, regardless of its complexity. eCommerce web development by our team is your opportunity to effectively advertise your business online.

A page with several blocks of information where the unique selling proposition (USP), business data, advantages, etc., are published. These can have either a modern or an outdated design, depending on the company’s needs, branding, and design code. The simplest type of landing page, yet it remains effective, provided that its SEO potential is fully realized.

A modern design with a lot of animation, sometimes including embedded video footage. It usually has a single page but simulates screen transitions and generally looks appealing and technological. It can serve as a standalone landing page or as the initiation screen of a full-fledged site in the future, of course, if you need one.

There are other formats and types of landing pages, but these two are the most commonly used by businesses. Perhaps because they are perfectly balanced in terms of price/quality ratio.

Unlike mobile development, landing pages have significantly fewer factors affecting their cost. Mostly, it’s the design, associated costs for hosting and integrations, developer fees, and sometimes licensing fees.

However, design still dominates when it comes to estimating costs for single-page websites. Therefore, the cost of responsive web development mostly depends on the visual design and the number of screens/elements.

As mentioned earlier, businesses now need to move away from standard single-page websites to compete more effectively for audience attention. Therefore, modern landing pages may have fewer blocks, but additional pages and screens (such as pop-ups) may be included.

Each additional page will add a certain amount to the cost, as will each unique block on the main screen.

Landing page design services are usually cheaper than solutions with a responsive interface and design.  However, since most internet time is now spent on smartphone screens, saving on this is unlikely.

But don’t worry — if the landing page is developed by experts like the BuildApps team, the design adaptation won’t strain your budget significantly.

From $600 to a few thousand evergreen dollars for a single-page site? Business website development and using the landing for its intended purpose guarantees that its profitability will be sufficiently high. And this is one of the reasons to start its development right now.

Do you want a landing page that:

• will have a perfect interface for both web and mobile use;
• will adjust performance according to the current website load;
• will effectively promote itself in search engines thanks to SEO;
• will work with social media?

If the answer is “yes,” contact the manager of the BuildApps web development agency to hire web developers and to initiate the project and initial consultations! Also, don't forget to check out our portfolio, which also includes examples of website redesign and development.