UX Designer for Startups and Beyond

Nearly 90% of users will not return to a product if they have had a negative experience using it. And no, not even after a complete redesign (although there's still a chance they might).

• Instead, investments in high-quality UI/UX (user interface development), as analysts from Mordor Intelligence claim, directly affect the ROI of a digital solution. For example, well-thought-out design can increase website conversion rates by up to 200%. The same applies to mobile apps and any other products.

Still working with templates? Well then, let’s take a look at the benefits of effective UI/UX design and its role in your project’s success.

Properly composed design directly affects the success of your digital product. While in the past, this required supportive statistics, in 2025, it’s already an axiom. According to data from various sources, today companies spend ~20% of the project budget specifically on creating UI/UX. And it’s not just the services provided by a UX designer for a startup.

Why? The reasons are obvious. With high-quality UI/UX you get:

• an audience that chooses your product more often, uses it longer, and always returns;
• long-term savings, since future upgrades will only require focus on technical aspects;
• faster development if specialists clearly understand the structure and logic of your future product;
• better competitive potential, especially if other market players neglect UI/UX standards;
• higher conversion and ROI rates, often exceeding +200% for every $1 invested;
• audience loyalty that values a consistent approach and corporate design aligned with the brand’s tone of voice and positioning.

And this is just a quick overview of how UI/UX impacts the market success of your product and its perception by the audience.

Even now, in pursuit of leads, companies tend to go to extremes. Some create bulky yet flashy designs, others simple but functional ones, while some focus on a single platform.

If you manage to strike a balance covering all these aspects, your product will achieve significantly better success metrics compared to competitors. Ease of navigation, light graphics, adaptability to various types and formats of devices – this is a success case and a segment where UX designer services are indispensable. Although yes, it’s a simplified formula.

Let’s agree: just a few seconds of interaction with a digital solution are enough to understand whether the user likes it or not. Large-scale platforms may require more time for evaluation, but the result remains unchanged.

If your product offers the audience high-quality visual design, intuitive control logic, performance, and stability – it gets noticed immediately.

The result – the IT solution retains the audience and quickly generates new users. Usually through word-of-mouth and positive reviews. Especially when it comes to mobile applications published on Google Play and Apple Store.

Branding your product is an important part of your marketing strategy. An authentic visual style, working with user feedback, and continuous improvements influence how the audience perceives your solution.

And yes, the emphasis is on continuous modernization. Not only because of changing trends and standards but also simply to avoid boredom. Yes, stagnation of a single style is also not the best idea. On the other hand, outsourcing UI/UX design is a good practice.

The design of a mobile application, website, platform, corporate portal, or even a basic landing page is the business's calling card. Therefore, from the first iterations of drafts and prototypes to the end of the product's lifecycle, it must work in line with the company's goals, concepts, and values.

To achieve this, you need to:

• take current trends into account, look slightly ahead, and take note of emerging tendencies;
• develop the concept of the digital solution so that it matches the brand’s style;
• think through navigation logic and key product control elements, incorporating a sales funnel;
• review monetization policies, integrating them into the design if no direct product or service sales are planned;
• adapt the product for the devices used by your target audience and optimize its performance.

Although this may sound complicated in theory, in practice, it’s much simpler – especially if you have support from experts like those at BuildApps. So, let’s move on to the steps of building high-quality design.

Your digital product should reflect everything best about your company. These are values, mission, ideas, and the very authenticity that will distinguish you from competitors.

A clone of a successful product is bad form. A concept reimagined in your own style is a valid practice – but without plagiarism.

Custom UI/UX design should reflect the corporate style, not be a gray spot in the background of other solutions. For example, if you already have a website and are now developing a mobile app – stick to the same “dress code”.

Even if you don’t have any digital products yet – approach the creation of the first design responsibly. It may change in the future, but already at the initiation stage, it forms how the audience perceives your brand.

One element – one action. One screen – segmented information and navigation. Everything should be clear, consistent, and relevant here and now.

For example: a step-by-step implementation of the sales process, where the user can easily browse the catalog and has a dedicated button to proceed to the cart. Also, the listing state is preserved so that when returning to it, navigation doesn’t have to start from scratch.

Feedback on social media, forums like Reddit, and especially in Google Play and Apple Store, are your best sources of information about users’ attitudes toward the product. Check them regularly and draw conclusions.

Try to interact with your audience, respond even to negative comments. And improve UI/UX according to customer suggestions. Are they asking to add a specific tool or a button on a certain screen? Do it to improve conversion. But without fanaticism or obviously harmful decisions.

Visuals and navigation have a significant impact on the success of a digital solution. But above all, you must take care of the company’s interests. So, find a balance between audience requests and your own needs.

For example, integrate ad blocks for monetization, limit functionality (not critically) to encourage customers to buy premium access or professional accounts. But not too aggressively, so as not to scare away potential users.

UI/UX design not only affects the success of a product but also helps in its development. If you already have a ready-made template or at least a concept – you speed up the creation of the digital solution by about 20%. And you save on development accordingly.

However, in practice, most “ready-made templates” and mockups are either significantly reworked during development or rejected as not aligned with business goals. That’s why it makes sense to consider a full-cycle development service rather than splitting the work among different contractors.

BuildApps offers turnkey development of web and mobile solutions. That means user- and business-oriented UI/UX design, technical implementation, and support.

Ready to order UX design for a website? Contact a team manager to initiate the project!